Mommy bloggers are very busy people.
Not only do you have a child (usually multiple) to care for, but most also have full-time jobs, an obvious side-hustle, and barely any spare time for much else.
Quite frankly, you don’t have the time to be fumbling around the internet scouring through hundreds of different ways to generate more traffic for your blog.
You only need the essentials, and you need to make sure they work.
Look no further because below are the 4 best tips for generating more traffic and forging success as a mommy blogger.
Your Audience Always Comes First
Every day, inspired people flock to the internet, start a blog, and immediately begin sharing their lives with the world.
That’s all well and great, but they usually make one fatal flaw right off the bat…
They talk only about themselves and their problems. No solutions. No advice. Just rants, for lack of a better term.
Now wait just a second here, think about the last time you searched for something on the internet. More often than not, you weren’t looking to find some other person and all the problems they have.
No. You were looking for advice on how to solve your own problems. Humans are selfish by nature, and that’s OK.
In the blogging world, that means you absolutely need to shift your focus from yourself, to your audience.
You must create content that solves their burning pains and fills their desires. If you do, you will be rewarded with more traffic and an audience who actually cares about what you have to say.
Any good business, including your mommy blog, knows to always focus on the customer first.
Learn the Basics of SEO
As a blogger, mommy or not, search engine optimization (SEO) is something you will need in order to get the traffic results you desire.
No one particularly loves SEO, but it’s a necessary evil.
When it comes to a solid SEO strategy, it doesn’t have to be difficult. There are actually only a few things you need to do for it to be effective. Basically:
- Choose the right keywords for your niche
- Utilize those keywords in page titles and content
- Make a few tweaks to your site design
There are plenty of basic SEO guides that will walk you through exactly how to do each of these. Try to ignore anything that says you need to do 50 things to run an effective SEO strategy, that’s simply ridiculous.
If you ever find yourself lost or wondering what your current rankings look like, use a free SEO checker on both your website and competitors in your niche.
You will find a ton of useful information by spying on what your competition is doing.
Once you get your SEO operating on all cylinders, you’ll see your traffic steadily climb, and you won’t have to do much to upkeep the process.
Publish Fresh Content Frequently
Those first two are probably the most important tips you’ll find. Obey them always.
These next two are almost as important, except they don’t require much explanation.
First, make sure you’re consistently and frequently publishing fresh content to your mommy blog.
This keeps the SEO crawlers with new material to boost your rankings, and mainly keeps your audience coming back to your blog.
There are plenty of other mommy blogs out there that people will visit if yours isn’t updated often.
Guest Post for Big Traffic Boosts
The final tip for today is one that all bloggers, but especially newer ones, will appreciate.
If you don’t have much of your own traffic, simply borrow it from someone else. That’s the concept of guest posting.
Essentially, you write content for other blogs with much larger audiences, add a few links back to your site, and – assuming the material is high quality – you get a huge traffic boost to your blog.
This is a repeatable process that can generate massive amounts of traffic over time both directly and through backlinks, which benefit SEO.
Mommy blogging is a fun, exciting, and very rewarding adventure to embark on. If you’re looking to grow your traffic, follow the advice above and you’ll be well on your way.