After the worldwide coronavirus pandemic of 2020, people across the country are now considerably more focused on their work-to-life balance, and, as a result, there has been an increased demand for gardeners and landscapers to overhaul gardens and provide a peaceful and enjoyable space for relaxation and rejuvenation.
Here are some tip tips and advice when starting your own landscaping gardening business:
Invest in Quality Equipment
The temptation, understandably enough, to purchase cheap and affordable, lower-quality equipment in the first few months of starting your business will be difficult to avoid.
However, the old adage ‘buy cheap, buy twice’ truly applies here, and as so many gardening and landscaping jobs require a significant amount of ‘elbow grease’, it is far better for you and your clients if you start as you mean to go on and invest in good quality gardening equipment. Not only will your jobs be easier and completed significantly faster, but investing in top quality landscaping materials from a reputable and established supplier will show your new clients you are a professional and high-quality landscaping business.
Clearly Define the Services You Provide
It is absolutely imperative to be crystal clear in your marketing material and general communications about exactly the type of services your new landscape gardening business provide. While around half of the 164 million homeowners found themselves gardening, this still left half without the inclination to do it themselves. And with the average American garden sizing out at 10,871 square feet, many don’t know how to tackle it and instead reach out to professionals who do know. This leaves businesses a perfect opportunity to grow. The problem is the competition is fierce and through the years will continuously increase. Therefore, it is crucial that you define the services you provide and choose such services carefully. If you are trained in a particular area, be that patio work, flower and plant knowledge, or another, work your skills thoroughly into your service selection.
Write a Comprehensive Business Plan
As with any other start-up business, it is absolutely crucial to clearly set out your goals and plans for the business and, just as importantly, the steps you are planning to take to make your dream a reality.
Before you even consider putting pen to paper, you must spend a substantial amount of time thoroughly studying the market as well as existing gardening and landscaping businesses currently operating in and around your local area.
There is a multitude of important elements to include in your business plan and, as concise as it needs to be, your business plan also needs to be as detailed as possible in order to make sense not only to yourself and any partners you are planning on having, but also to potential investors and clients alike.
Your business plan should include your objectives and goals, the variety of services you plan to offer, your business values, your marketing and advertising plans, your initial start up costs, and your target market.